Our Story

Driven opened in 2009 with the goal of facilitating the
best possible training environment for our clients.

Driven opened in downtown Austin in 2009 with the goal of being the anti-gym in every way imaginable. From the beginning, our priority was facilitating the best possible training environment for our clients. Rather than having gobs of members that we hoped didn’t show up, we wanted a smaller circle that we could fully invest our efforts on. Rather than acting as an assembly line where we churn large groups of strangers every 45 minutes we wanted a place where people we consider friends could come in to get a great workout that we could customize because we have history and know their strengths and limitations.

Over the years, we’ve added skills, services and equipment to continue to provide the best possible atmosphere for our clients. We have very high expectations of our coaches, and we are dedicated to their professional development as we’ll never stop trying to raise the bar and improve our services.

We pride ourselves in our extensive background and familiarity with the trends in the fields of fitness, rehabilitation, performance training, and nutrition and recognize that most people don’t fit neatly into one category. In fact, most of our clients utilize all of these services at one time or another regardless of why they came to us in the first place.

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Our Team

  • Brett Lang, B.S., CSCS, NSCA Performance Specialist
  • Heidi Swailes, M.A., CPT, CAFS, CPPC, PPSC Performance Specialist
  • Steve Sagerstrom, B.S., CPT Performance Specialist
  • Jonathan Rocha, B.S., ACSM-CPT Performance Specialist
  • Andy Twellman, M.ED., CSCS, FAFS Performance Specialist


Our internship is the lifeblood of Driven and the primary
process through which we recruit and train our next generation
of outstanding coaches.

But in reality, it’s much more than that. Albert Einstein said “If you can’t explain it simply, you don’t understand it well enough“. We fully believe that to be true, and the internship process constantly challenges us to make the complex simple.

The internship is a minimum of 20 hours/week and the curriculum consists of several key components:

  1. Video Lectures – We want to maximize the times when we are all together, so we’ve recorded our lectures so that you can watch them on your own time and bring questions to our group discussions.
  2. Group Discussions – We’ll dedicate 1-2 hours per week to reviewing the previous week’s lecture materials and answering questions, which we’ll expect you to have a lot of.
  3. Directed Research/writing – We believe that communicating via the written word is a great way to improve your understanding of training. You’ll receive multiple writing assignments over the course of the semester, some of your choosing, some based on topics we assign to you.
  4. Assistant Coaching – All of the knowledge in the world isn’t going to help if you can’t coach, so you’ll be expected to help out with coaching so that you can put this knowledge into practice.
  5. Experimenting – Odds are you’ll be learning many new things related to training so we fully expect that you’ll use our facility during down hours to try some of the things you’re learning.

Here's a sneak peak at the curriculum:

  • A primer on driven – organization, people, services, strategy
  • Introduction to forces: gravity, ground reaction, and momentum
  • Training principles – our strategic foundation
  • Anatomy review – joint structure and triplanar function
  • Biomechanical basis of movement
  • Nomenclature – Position, Driver, Action, Triangulation, Load, Speed, Reps, Range, etc.
  • Evaluating current trends in fitness and training
  • Spotting 101 – safety
  • Influence of starting position on joint biomechanics
  • Adaptation – force as the language of cells
  • Evaluation part 1 – the client interview
  • Evaluation part 2 – posture
  • Evaluation part 3 – gait analysis
  • Evaluation part 4 – foot, ankle, and hip
  • Evaluation part 5 – spine, scapula, shoulder
  • Programming part 1 – creating a strategy
  • Programming part 2 – the test is the exercise (and the exercise is the test)
  • Programming part 3 – basic workout template
  • Programming part 4 – progressions and regressions
  • Programming part 5 – designing group training workouts
  • Specific training techniques – multiple lectures covering a variety of specialized exercises
  • Sport breakdown – identifying key trainable variables

If you’re interested in learning more about making fitness and performance a career, Contact Us Today.